Why are We Named Procedure?


We’re creating a new “official way” in healthcare. Our imprint name reflects the double meaning of medical procedures and standard operating procedures. The idea of remaking how things had always been done and writing our own rules. We are serious and pragmatic — balanced with beautiful designs, emotions, and photos. Inspired equally by Beyoncé’s “Formation” and the CIBA Collection. Our healthcare books are a manual for how to lead a brighter, bolder way forward.


Meet Emily —  Author, Creative Director


Emily F. Peters has spent the last decade working with founders, physicians, patients, and policy leaders to bring bold new ideas to healthcare. As founder of Uncommon Bold, her expertise on healthcare transformation is sought out by organizations around the world. A survivor of a near-fatal postpartum hemorrhage in 2016, Peters is personally passionate about maternal health and is an advocate for blood donation. She authored Procedure: Women Remaking Medicine (Vol. 1) in 2019.

Healthcare speaker experience: SXSW, HIMSS, Health 2.0, HealthBeat, Play Conference, OpenCoSF, Watermark, Healthcare Businesswomen’s Association


Our Healthcare Book Publishing Team


Ashley Greer — A former publicist with Wiley, Ashley has 15+ years of experience in developing and pitching healthcare content. She is especially expert in health technology and personally passionate about brain health.

Christina Vanvuren — Queen of healthcare events, Christina loves hosting book launch parties packed with confetti and influencers. A talented writer, editor, and brand publicist, she also advocates for mental health.

Lucy Sansom — Our not-so-secret-weapon. Lucy is an incredibly talented professional proofreader based in Texas who keeps everything we publish exceptionally polished.

Joanne Lam — Our favorite designer, digital storyteller, and marketing guru. Joanne is the co-creator, writer, and producer of INVERSES, a multi-sensory storybook collaboration between six artists in five countries.

Sally Kim — Formerly with Macmillan, Penguin, and Chronicle Books, Sally is a publishing veteran and talented book strategist who helps us set paths to success for books from the very start.

Plus: Our global network of illustrators, artists, designers, photographers, subject expert ghostwriters, and book printers.